This week (KW 9/2024), the small EuroShop, the EuroCis, is taking place again.
On Tuesday, I was on-site for you to see what’s new in the field of merchandise protection and visitor counting.
And indeed, there is a small detail that impressed me.
In a conversation with Jutta Hoffrogge, the product manager from Sensormatic, I was introduced to the 45x11mm surprise.
Sensormatic will soon offer adhesive security solutions for your merchandise protection that are almost plastic-free; only the adhesive will contain plastic, the entire body will be made of recycled paper.
So, those who prioritize sustainability in merchandise protection should no longer order plastic labels from China, but rather rely on the "green" labels from Sensormatic.
At Sensormatic, I also had the opportunity for a longer conversation with Nuno Miguel Guimarães, who provided me with a detailed insight into the topic of RFID.
Afterwards, however, Nuno was able to impress me with the new Sensormatic Computer Vision.
Here is a small excerpt from Sensormatic's white paper:
What do machine learning and computer vision mean in the context of modern retail? The application possibilities of computer vision and machine learning in retail are practically limitless, with certain use cases gaining traction particularly quickly. In almost all cases, these solutions – whether used individually or, more often, in combination – act as a kind of "staff multiplier," meaning thatThey monitor and take over tasks that previously required a human decision-maker. This means that the stores can operate with
fewer employees – while also saving on personnel costs.
But what are the actual application areas of computer vision:
- Creation of heatmaps for retail based on actual customer traffic to optimize the shopping experience
- Helping retailers understand the customer journey to purchase to optimize the placement of goods
- Measuring customer frequency, foot traffic, interactions, dwell time, and more.
- Detection of weapons, masks, and aggressive behavior
- Provision of in-store advertising
- Management of inventory
In short, computer vision and machine learning can play an important role in automating basic tasks while prioritizing important work for employees, allowing them to focus on the human interactions that make up the customer experience.
In the field of customer counting and visitor analysis, I was able to speak with Omar Tello from Sensalytics, who is on the way to a unique selling proposition with his real-time wait time evaluation.
Xovis is currently introducing the new PC3 SE series, which are customer counters designed for use in high locations, z.B. in museums, train stations, and many other areas.
If you would like to know more, please feel free to call us or send us an email.
Best regards
Andreas Hahnhausen