EuroCis 2024 - Düsseldorf retail trade fair

This week (week 9/2024) it will take place again, the small EuroShop, the EuroCis.

On Tuesday I was there for you to see what's new in the area of ​​merchandise security and visitor counting.

And actually, it is a small thing that impressed me.

During a conversation with Jutta Hoffrogge, Sensormatic’s product manager, I was introduced to the 45x11mm surprise.

Sensormatic will soon be offering adhesive security for your goods security that is almost plastic-free. Only the adhesive will contain plastic, the entire body will be made of  made of recycled paper.

So if you are committed to sustainability when it comes to product security, you should stop ordering plastic labels from China and instead opt for the "green" labels from Sensormatic.

Also at Sensormatic I had the opportunity for a longer conversation with Nuno Miguel Guimarães, the gave me a detailed insight into the topic of RFID.

Afterwards, Nuno was able to impress me with the new Sensormatic Computer Vision.

Here is a small excerpt from Sensormatic’s white paper:

What do machine learning and computer vision mean in the context of modern retail? The applications of computer vision and machine learning in retail are virtually limitless, with
Certain use cases are particularly successful. In almost all cases, these solutions – regardless of  whether they are used individually or, more commonly, in combination – as a kind of “personnel multiplier”, i.e. they monitor and take over tasks that previously required a human decision-maker. This means that the branches with
fewer employees – and at the same time save on personnel costs.

But what are the actual areas of application of computer vision:

  • Creating retail heatmaps based on actual customer traffic to optimize the store experience
  • Help retailers improve customers’ path to purchase understand in order to optimize the placement of goods
  • Measurement of customer frequency, pedestrian traffic, Interactions, dwell time and more.
  • Detection of weapons, masks and aggressive behavior
  • Providing in-store advertising
  • inventory management

In short, computer vision and machine learning can play an important role in automating basic tasks while prioritizing important work for employees so they can focus on the human interactions that make up the customer experience.

In the area of ​​customer counting and visitor analysis, I was able to speak with Omar Tello from Sensalytics, who is well on his way to becoming a unique selling point with his real-time waiting time analysis.

Xovis is currently introducing the new PC3 SE series, customer counters for use at high altitudes, e.g. in museums, train stations and many other areas.

If you would like to know more, please call us or send us an email.

Best regards

Andreas Hahnhausen


tags:
Analysis of visitor frequency in the luxury, premium and mass market segments

Live visitor counting in the Mining Museum Bochum