In Germany, the trends among luxury retailers, premium retailers, and everyday goods retailers were very similar.
All three categories followed the same patterns, although the premium segment was clearly ahead and showed a stronger year-on-year increase than the luxury and everyday segments.
The results of the luxury segment were largely in the middle range. The luxury category was the strongest performing category for over 27% of the time (during the analyzed period) and the weakest for over 29% of the time. While some categories recorded stronger results than others, it was interesting to note that the development of visitor frequency year-on-year was only negative in a few cases. Additionally, in 5 of the 15 weeks where the visitor frequency was negative, only one of the categories was affected.In most cases where the numbers had developed negatively, at least two of the three categories were affected. This indicates a broader trend rather than one in just a specific price range.
Source: Sensormatic Solutions 2024