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Duration measurement and Capture Rate
How successful is your storefront? Designing a storefront, the purchasing power of storefront design
With the KPI "Capture Rate", you have the success of your storefront in view.
"Unattractive storefronts turn buyers into passersby." This is a retail rule that applies to every small, independent retailer just as much as to the large stores. (Source: FOUNDiiD)
According to surveys by FOUNDiiD, 90% of people pay attention to storefronts while walking or driving. An additional 28% of customers state that the storefronts are the main reason they enter a store.
The answer to the question of a successful storefront is usually only subjective, as no complete part of the customer journey is captured.With our systems and 20 years of experience in analyzing passersby, visitors, customers, and buyers, we provide you with facts in the form of the Capture Rate.
We determine with you the number of people who walk past your shop window, that is, the number of passages. We relate this to your visitors and provide you with the Capture Rate, an increasingly important KPI in retail.
We also determine with you the attractiveness of your shop window by measuring the average dwell time in front of your shop window. We also determine the Stopping Power in relation to the bypassers.
No other company can provide more references in this segment than Eastek. Currently, more than 100 sensors in Europe provide information about the Capture Rate.
As important as the collection of dwell time and passages is the processing of this data. With our cloud service, we provide you with this data in real-time, clearly and processed.
Let our specialists in people counting advise you, by phone, by email, or best of all, directly in a Teams meeting.
We provide you with all the data for people counting, dwell time measurement, path analysis, heatmap, conversion rate, and everything else you need to fully map the customer journey.
We look forward to your contact:
Email: kundenservice@eastek.de
Phone.: +49406828200
People counter, customer counter, dwell time, window tracking, shopping window, stopping power, retail design, visual storytelling, window design, window display, dwell time, occupancy, retail marketing, capture rate