Xovis People Counter with Age and Gender Recognition (m/f)

We have waited a long time, now it is here: age recognition through Xovis sensors.

Do you need a new people counter for this? No, all AI-capable sensors can be updated with the new firmware 5.8 and will then be able to recognize the age of visitors by generations / age groups.

Not only the conversion rate counts among the important KPIs of our time; involve more departments of your company in the topic of visitor analysis. Conduct a target group analysis after your marketing campaign and segment visitors according to their generations:

Baby Boomers, Generation X, Generation Y (Millennials), Generation Z, Generation Alpha

Which generation generates revenue for you, the expected one or another?

Challenge

Shopping behavior and product preferences vary by age group. Using trends within these groups requires an accurate, privacy-compliant profile of visitors to a specific area – whether a traditional department store showroom or a pop-up space.

Accurate statistics about the age of potential customers can determine success or failure in retail, which is why the demand for precise demographic data is high. Unfortunately, manual counts are invasive and inaccurate, video surveillance poses privacy issues, and LiDAR point clouds are difficult to verify.

Data-driven companies, whether in retail or other sectors, that want to understand the behavior of visitors from different age groups need an automated system that delivers accurate real-time data without violating privacy regulations or expectations.

The AI-powered sensors from Xovis
Xovis sensors automatically and with high accuracy detect the apparent age of visitors within a representative area. The AI extension is the result of advanced machine learning algorithms:

Automatically counts and estimates the apparent age of people within the sensor area.
Statistical data is recorded and can be displayed on a KPI dashboard
Visitor numbers and demographic data can be verified retrospectively if needed
The AI-powered Xovis sensors are embedded processing devices, meaning the algorithms run on the device and no external computing power is required.

The reliable and secure Xovis sensors provide retail managers and executives with privacy-compliant data they need for better decisions. (Source: Xovis.com)

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